by Susie Kevern | Feb 5, 2021 | Managing Business Finance
How do you keep control of marketing spend in a growing business? How much should your business be spending on marketing? Is it an investment in the future or just a cost? Marketing spend is a difficult sell to accountants – there is no way of guaranteeing that...
by Susie Kevern | Feb 1, 2021 | Managing Business Finance
What’s the most effective way of controlling spending in your business? Previously I have talked about whether or not a budget is an effective tool to control spending and concluded that it’s not. A budget is a tool for building an overview of strategy and assessing...
by Susie Kevern | Jan 28, 2021 | Managing Business Finance
Budgeting for real life is a never ending challenge: most likely you’ll be wrong, the only uncertainty is by how much. But, as I’ve talked about before, it is an exercise worth persevering with. An effective budget is a vital tool for building a successful business....
by Susie Kevern | Jan 15, 2021 | Managing Business Finance
Did you work out a budget for 2021, as per normal? Have you thrown it out yet?! It’s easy not to bother at the moment; last year showed how little certainty we really have when we try to plan ahead and the last 12 months have made it clear that that’s not changing...
by Susie Kevern | Dec 9, 2020 | Strategy
How can you plan for the future when you don’t know what it holds? Come to think of it: what do you not know about your business? December is usually a busy month for business planning with my clients as we spend time looking at the next year in more detail....
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