by Susie Kevern | Apr 30, 2021 | Strategy
Every business needs to innovate, to stay relevant to their customers and stay ahead of their competition. But successful innovation requires thorough planning and careful implementation. Financial planning is a key part of this. Lets face it; it’s easier to...
by Susie Kevern | Feb 5, 2021 | Managing Business Finance
How do you keep control of marketing spend in a growing business? How much should your business be spending on marketing? Is it an investment in the future or just a cost? Marketing spend is a difficult sell to accountants – there is no way of guaranteeing that...
by Susie Kevern | Feb 1, 2021 | Managing Business Finance
What’s the most effective way of controlling spending in your business? Previously I have talked about whether or not a budget is an effective tool to control spending and concluded that it’s not. A budget is a tool for building an overview of strategy and assessing...
by Susie Kevern | Jan 28, 2021 | Managing Business Finance
Budgeting for real life is a never ending challenge: most likely you’ll be wrong, the only uncertainty is by how much. But, as I’ve talked about before, it is an exercise worth persevering with. An effective budget is a vital tool for building a successful business....
by Susie Kevern | Jan 15, 2021 | Managing Business Finance
Did you work out a budget for 2021, as per normal? Have you thrown it out yet?! It’s easy not to bother at the moment; last year showed how little certainty we really have when we try to plan ahead and the last 12 months have made it clear that that’s not changing...
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