How much should you budget to spend on marketing?

Creating a Cost Conscious Culture

What’s the most effective way of controlling spending in your business? Previously I have talked about whether or not a budget is an effective tool to control spending and concluded that it’s not. A budget is a tool for building an overview of strategy and assessing...
How much should you budget to spend on marketing?

Budgeting for real life

Budgeting for real life is a never ending challenge: most likely you’ll be wrong, the only uncertainty is by how much. But, as I’ve talked about before, it is an exercise worth persevering with. An effective budget is a vital tool for building a successful business....
How to plan for an unknown future?

How to plan for an unknown future?

How can you plan for the future when you don’t know what it holds? Come to think of it: what do you not know about your business? December is usually a busy month for business planning with my clients as we spend time looking at the next year in more detail....