Planning for successful business innovation

Planning for successful business innovation

Every business needs to innovate, to stay relevant to their customers and stay ahead of their competition. But successful innovation requires thorough planning and careful implementation. Financial planning is a key part of this. Lets face it; it’s easier to...
How much should you budget to spend on marketing?

Creating a Cost Conscious Culture

What’s the most effective way of controlling spending in your business? Previously I have talked about whether or not a budget is an effective tool to control spending and concluded that it’s not. A budget is a tool for building an overview of strategy and assessing...
How much should you budget to spend on marketing?

Budgeting for real life

Budgeting for real life is a never ending challenge: most likely you’ll be wrong, the only uncertainty is by how much. But, as I’ve talked about before, it is an exercise worth persevering with. An effective budget is a vital tool for building a successful business....