The Black Farmer
“Susie has been working with The Black Farmer since 2017; upgrading our planning and reporting processes and supporting the strategic business development.
Initially she took the time to understand the individuality of our business, both financially and operationally, so that she was presenting an accurate picture of our performance.
She has supported the in-house team to ensure that they have the necessary information and is co-ordinating with a number of other advisors as we continue to develop the brand.
I have confidence that I have access to the information that I need and I would recommend Susie’s services to business owners who value clarity and high quality financial information.
Wilfred Emmanuel-Managing Director, The Black Farmer Ltd
Cooper Golding Recruitment
“When Cooper Golding started to grow, I wanted to have the sort of management information that I had relied on when I had been working in larger corporate companies. I needed to know which projects were delivering the best profit and be able to compare different proposals. In addition, I needed insight and the detail of the P&L, as well as some financial modelling to easily and accurately determine cashflow and the detail on specific investments and individual clients.
Susie quickly got to grips with our accounts to deliver reliable information and strategic recommendations for action, ensuring our growth continues to build towards our financial objectives.
Now she’s become part of the team: I know that she’s looking after the finances while I focus on driving sales and looking after the strategic direction of the business.”
Paula Golby
Managing Director, Cooper Golding Recruitment
Ecocleen SW
“I was introduced to Susie by my accountant at a time when my business was growing fast and I was worried that my finances were out of control.
Susie produced a clear analysis of our position and recommended practical actions to improve cashflow. Understanding how sales growth translated to our financial bottom line changed the way we approached sales and with a comprehensive cashflow forecast we were able to secure funding to keep me in the driving seat while sales growth continued.
Knowing that Susie is focusing on the scanning the financial horizon for future problems while working closely with my accountant allows me to focus on running the business and gives me confidence in my decisions.”
Jim Humphrey
Director, Ecocleen SW
AMZCO Limited
“Our accountant recommended Susie to us when we were struggling to get reliable information from our accounting software.
She created a set of reports just for us that took our accounts data and explained how the business was performing to give us control over our finances.
Since then she has introduced us to QuickBooks and organised systems for us that suit our business.
We are now working on several new projects and Susie’s reporting gives us the information we need to stay on track.
Throughout all this Susie has been supportive and friendly; always there when we need her.
She is an integral part of our team and knowing that she’s keeping an eye on the finances means that we can get on with running the business.”
Rachel Hooper
Business Manager, AMZCO Limited
The Worshipful Company of Spectacle Makers
Working with Susie has completely transformed, streamlined and simplified our accounting processes.
Over the past three years Susie has worked with our very small team to increase our own knowledge so we can do more ourselves and respond to board and member queries more quickly.
She continues to advise us deal with new challenges in tax, VAT and business planning and we greatly appreciate her flexibility in responding to ad hoc queries and fitting in meetings and conversations around our limited staff and resources and volunteer trustees. She takes a lead role in promptly delivering end of year accounts and supporting documentation to our independent examiners.
We have saved considerable management time and effort as a result of the time she took to understand the complexities of our business and our requirements for detailed quarterly management accounts and cash forecasting. The management information pack that she has designed gives our management team the clarity they need.
Her ongoing support on a couple of days each quarter gives us great confidence, knowing that our management accounts are being prepared professionally and that she is at the end of a phone in case of any unexpected queries, We would highly recommend the services of Pound Lane Financial Management; every company should have a Susie!
Helen Perkins
Clerk at The Worshipful Company of Spectacle Makers
Eversfield Organic Ltd
“When I was Sales Director at Eversfield Organic Susie and I worked closely on a number of critical projects; renegotiating customer pricing, launching new products and developing the product range.
Susie has a commercial approach to finance, reflecting the customers’ needs as well as the business objectives. Her experience of new product development provided the sales team with valued support from initial concept to final specifications; both in terms of analysing the expected costs and proposing appropriate retail prices.
I highly recommend Susie’s services to businesses who want practical, realistic advice from someone who understands their specific circumstances.”
Victoria Townsend