Food For Thought: “Excellent: Very informative, covering business, marketing, finance and funding”

Last Tuesday was the big day for my “Food For Thought” workshop. Despite the ominous weather forecasts the snow held off long enough for the event to go fantastically.

The presentations centred around the need to ensure that new sales are the right sales to make profits – making sure that the businesses there are growing profitably, not being busy fools!

We started off with my favourite presentation topic – making sure that you have an up to date business plan that identifies what you need to do to reach your personal and business goals.

Despite the fact that we had some micro businesses and some full on large businesses everybody identified their own goals for 2018 and further afield.

We were lucky enough to have a presentation from Charles Baughan, the MD of the award winning sausage maker Westaway Sausages. Charles is an engaging and enthusiastic speaker and his romp through his top tips for success in the food industry left the group inspired to put their plans into action, and with good advice for doing so.

Next up was Hayley Reynolds, the founder of food industry specialists RAW PR & Marketing. Recently Hayley has worked with some of Devon’s most successful brands and she gave us a masterclass in getting good returns from PR efforts. By understanding the business’ target customers and the needs of the journalists and publications who can reach them she has had some fantastic (and cost effective) results.

Before lunch Janet Herniman, a North Devon based grant funding adviser gave us an entertaining overview of the current grant landscape. More importantly, as a result of her current work, Janet is able to give application tips from both the applicant and the grant assessor’s point of view. As she pointed out, there is a lot of hard work required to put together a successful application but given the sums of money potentially available (up to 40% of your projected spend) it is time well spent.

The morning was rounded off with a networking lunch, and time for the businesses present to assemble their notes from the day into their own personalised action plan. The feedback from the attendees was that they had thoroughly enjoyed the day and found it inspiring and aspirational.

So, now I need to build on this success: another workshop, new speakers, and maybe a different location!