Pound Lane offers strategic financial information to businesses who want to have confidence in their decision making.
Pound Lane was founded in 2011 by Susie Kevern, a CIMA Chartered Management Accountant:
“With over 15 years of experience managing finance for food manufacturing businesses I now work as an outsourced finance director, helping growing businesses manage their cashflow and ensure they have good information to enable them to make good decisions.
Typically my clients have grown to a size where they want access to the knowledge and expertise of a finance director without having the budget to pay for that resource full time. I make sure that they have a plan, that it’s profitable and that it’s achievable.
Often my involvement begins when a successful business finds that although sales are growing there is somehow less cash available to pay their bills. There are potentially many reasons for this, and a similar range of solutions so I work to understand and explain the problem before working with the business to find the best fit solution.
I also work with new startups who are struggling to achieve the sales they need to become profitable and need to have a plan to ensure they are on the right track.
My involvement isn’t just in matters of finance, having been in and around a number of growing and established businesses I have seen the challenges before and I can add an external objective to strategy development.
Recently one of my clients commented “Susie was an extremely calming influence for us, in a time where mild panic was setting in. She really helped make sense of the numbers and gave us the shot in the arm we needed to push forward.”