About Me

Another accountant? What’s wrong with the one I have?


The figures you need to make the right decisions for your business are different from the information you find in year end accounts. You need answers and insight from a specialist who knows how your business works and understands your plans for the future

At heart, Pound Lane Financial Management is me, Susie Kevern. There are no trainees or juniors (or marketing managers) which means that when you choose to work with me, you actually do get to work with me and you aren’t palmed off with a less experienced accountant.

Like you, I am an entrepreneur. I didn’t start out that way; I completed my training working in really big businesses, helping department managers understand their numbers and make better decisions.

In 2011 I set up on my own, using the same skills and experience to help owner-managed businesses. The numbers may be smaller, but the decisions are harder when it’s your own business.

So what’s important to me?

I always tell the truth, not just what the client wants to hear. This isn’t always easy when it comes to people’s hopes/ dreams but that’s the only way to respect the trust that clients invest in me

I want to make an impact – getting into the nitty gritty of how the business makes money to advise you on how to get the results you want.

I love being part of building something worth having, by being part of your team. I’m here for my clients when they need me. Often a quick email or a timely chat is enough to make sure everyone is happy with the plan.

You’d be  amazed at what I’ve seen before, so I can help with “what is normal”. I can help with questions about what the bank/ investors/ HMRC will think, or where to get advice if there is cause to worry.

You can find out more about what my clients have to say here.

At the end of the day, I’m just like any other business owner – professional ,entrepreneurial and an expert at what I do. The only difference is that I specialise in the numbers whereas you specialise in whatever it is you do.

What I do

Pound Lane Financial Management provides insightful input into your business – using real-time information to assist you in making key strategic business decisions.



Numbers are the cornerstone of everything; what do your accounts say about your business performance? Are you staying on course, are there unforeseen challenges coming in the future?



When you have a decision to make you need up to date information; don’t rely on last year’s tax accounts. Regular management accounts mean you have the numbers you need when you need them.


You’ve got plans for your business, but will they deliver the profit and cashflow that you need. A forecast puts numbers to the ideas, quantifying what success will look like and flagging up any potholes along the way.

Business Support

In a small business you need to be an expert multitasker: sales, marketing, finance, HR and the rest. I become an integral part of my client’s team offering stability, continuity and straightforward clarity.


This isn’t about producing reports for their own sake, you need to have figures that show you what action to take and allow you to make informed decisions to steer your business to success.


When you’re faced with business challenges it’s helpful to tap into experience from someone who’s seen it before; a problem shared is a problem halved. The Pound Lane Insights section features reflections and advice about managing businesses.

REady to Talk?

We’re happy to explore your situation with a free confidential discussion – call us on 07801 199671 and let’s see how we can help you! 

 Or let us have your details below with a brief explanation of your issue (naturally it’s confidential) and we will make contact when convenient to you.