What’s in a name?

There’s no point in trying to hide it – I’m feeling defensive about my choice of Pound Lane for my business’ name.

On several occasions recently I have been handed my business card to contacts – people I already know reasonably well – and their response has either been “sounds like Pound Land…” or an unimpressed sounding “is that where you live?”.

I can’t deny that Pound Lane is where I live, but hold on – I mean Pound, like money, because I’m an accountant! It’s not particularly clever, but does it need to be? Hopefully my work speaks for itself without clever marketing gimmicks.

The crucial reason for choosing “Pound Lane” and not Susie Kevern was because it is so difficult to explain how to spell my name to new contacts – is it an S or a Z? Is it Ca, Ka or Ke? Where does the R fit? It is a nightmare. Even when I have emailed someone it seems difficult for them to work out the spelling!

At least the last person I gave a card to (a marketing specialist) got the point, so maybe things are starting to improve. I’ll just need to get tougher about proactively defending my choice of name.

The view up Pound Lane

The view looking up Pound Lane

2 thoughts on “What’s in a name?

  1. Susie Post author

    I totally understand what you mean; you don’t know and can’t control who’s reading your content and what they subsequently do with it. Really frustrating.

    I think the only response is to see copying as a compliment. Most of my blogging is my take on life – I’m not sure anyone would want to copy it!

  2. Madwire Web Design

    With havin so much written content do you ever run into any issues of plagorism or copyright infringement?
    My site has a lot of exclusive content I’ve either
    authored myself or outsourced but it seems a lot of it is popping it up all over the web without my authorization. Do you know any techniques to help stop content from being stolen?
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