Tag Archives: Workshop

Food Business Workshop: March 2020

It was inspiring to visit The Source Trade Show this week. I love finding out more about the food businesses there; how they’ve grown their business, their plans for the future and of course a suitable amount of tasting!

It was also great to talk to the business there about the next Food For Thought workshop at the end of March, specifically tailored for food and beverage producers.

This time the workshop is all about scaling up. Everyone in business has ambition and motivation, but when sales start to take off is when the difficult decisions start to arise. Things like:
what comes first; sales or production capacity?
– how do you get all the jobs done and still find new business?
– when you know you need help how do you hire the right person?
– what’s the best way to pay for the new kit, new marketing, new staff, etc?
– how do you make sure you are paying yourself as well as everyone else!

I’m lucky enough to have the amazing Amanda Stansfield (from Granny Gothards’ Ice Cream) and Paula Golby (Cooper Golding Recruitment) coming to share what they’ve learned on their journeys so far and pass on their hard won advice.

The workshop is on 25th March at the Hartnoll Hotel near Tiverton. It promises to be a fantastic morning packed full of ideas and tools so please spread the word. More details (and tickets!) can be found at bit.ly/fft-mar20

Tickets are £40 (including lunch) but early bird tickets are available at just £30 during February.

Just measure it

Running a business has to be among the most stressful things you can do: you don’t always get to make all the decision but in the end you’re responsible for all the mistakes and somehow you still need to sleep at night.

I take the view that stress is caused by lack of information. (And if you think about it even if you have all the information you need today, you can never have perfect information about what will happen in the future.)

So it follows from this that the way to deal with stress is to get better information; find something to measure and measure it!

How do you choose what to measure?

Obviously just recording everything will not help: the key thing is to measure stuff that helps you build good business information to back up good decision making.

So the skill is to identify the right information that gives you an accurate picture if what’s going on. This is going to be specific to your business individually, but it will be based on a thorough understanding of what constitutes “good” – which sales or customers you target, how much output is reasonable.

This may sound pretty obvious: I’m an accountant and I think that more numbers are the answer!

In truth most businesses have more financial data than they not what to do with; probably causing more stress rather than helping. But knowing that you financials aren’t good enough doesn’t help you work out what to do differently. You need more detail to give you better information and this can radically change your perception of what’s going on too.

Last year I worked with a new restaurant who felt they needed to increase their marketing efforts because they were not attracting enough customers.

But when we looked at the figures that were available from the tills and booking systems we could see that they were getting more customers than they had expected but actually the spend per head was too low because of mistakes in menu pricing and too generous special offers. Also they were turning away diners on Friday and Saturday nights but struggling to get bookings at other times.

So the answer wasn’t a simple “Do more marketing” it was more nuanced; increasing some prices and focusing special offers on the times when they wanted more business.

This not only improved their sales numbers, but made more profit as well.

In our world of cloud based applications it is now becoming much easier to get access to information, although you still need to be clear about what presents useful, actionable messages and what just adds to the confusion.

The key thing is to work out what the information you are collecting says about what you need to do to drive your business forward; what to change but also what should stay the same.

It’s worth spending some time thinking about this, and if you need help get in touch to ask about a free information review.