This week I found out I have been awarded the North Devon Business Action 2014 LinkedIn Award!
There is a fantastic group of accountants on LinkedIn that target the same sort of work that I do – helping businesses understand their finances and have strategies in place to make the most of the opportunities that come to them. These accountants are spread far and wide across the UK and it would be difficult to interact without the internet, but on LinkedIn we can discuss all sorts of issues and share updates about what we’re working on.
I think there is a common misconception that LinkedIn can be used to create sales, but I have yet to see an example of this.
To me the benefit of LinkedIn comes more from the ability to build a network of business people who have information and (hopefully) an understanding of what it is that I do, in the hope that they might tell me about new opportunities that they come across.
Nowadays we are so used to being bombarded by sales messages and special offers that my first reaction is to ignore them totally!