Yesterday I was lucky enough to be at the NatWestBoost event in Exeter with Wilfred Emmanuel-Jones of The Black Farmer. It was a fantastic morning full of inspiration and really good advice – but what struck me was Wilfred’s take on financing his business.
With an eye-catching brand and great proposition it is ripe for raising capital from investors or crowdfunding & he confessed that he had looked into it. But in his words: “the moment that you have outsiders in your business you have to listen to all sorts of other perspectives. Growing a business needs the tenacious drive of a passionate entrepreneur”
I speak to lots of ambitious food businesses who need more cashflow in order to grow. Some of the successful crowdfunding stories make it seem like a low risk, easy way to grow. However in practice it’s never as simple as the stories make out and you give away some of your control and potential rewards as well.
At the workshop on 25th March I am lucky enough to be joined by Toby Jones from Start Point Finance who advised Wilfred on raising capital to grow his business (Start Point Case Study). Toby will share his advice and experiences on the right way to raise money for growing businesses.
Book your place here
It was inspiring to visit The Source Trade Show this week. I love finding out more about the food businesses there; how they’ve grown their business, their plans for the future and of course a suitable amount of tasting!
It was also great to talk to the business there about the next Food For Thought workshop at the end of March, specifically tailored for food and beverage producers.
This time the workshop is all about scaling up. Everyone in business has ambition and motivation, but when sales start to take off is when the difficult decisions start to arise. Things like:
– what comes first; sales or production capacity?
– how do you get all the jobs done and still find new business?
– when you know you need help how do you hire the right person?
– what’s the best way to pay for the new kit, new marketing, new staff, etc?
– how do you make sure you are paying yourself as well as everyone else!
I’m lucky enough to have the amazing Amanda Stansfield (from Granny Gothards’ Ice Cream) and Paula Golby (Cooper Golding Recruitment) coming to share what they’ve learned on their journeys so far and pass on their hard won advice.
The workshop is on 25th March at the Hartnoll Hotel near Tiverton. It promises to be a fantastic morning packed full of ideas and tools so please spread the word. More details (and tickets!) can be found at bit.ly/fft-mar20
Tickets are £40 (including lunch) but early bird tickets are available at just £30 during February.