Author Archives: Susie

About Susie

Susie is a Management Accountant who specializes in helping small, ambitious businesses understand their finances. With a background in the food industry she has helped a number of Devon based businesses take control of their finances. If you would like a free chat call Susie on 07801 199 671 or email susie@poundlane.co.uk

Food For Thought in Cornwall!

Exciting news, hot off the presses!

I am so pleased to be working with the Cornwall Food Foundation on another workshop for ambitious food businesses

On the 16th of October I am heading to the amazing Healey’s Cyder Farm outside Truro to deliver a workshop that is once again targeting at helping small food producers grow sustainable, profitable businesses. This time the training will be spread over three (or maybe more) sessions covering:

1. Business planning and working out what will build the business that you want to have
2. Sales skills; building the relationships that deliver the sales that you’re looking for and
3. Marketing skills; getting the message to both the end consumers and other partners in your chain to make it all happen!

The programme is limited to Cornish based businesses, but the contant will clearly feed into future events that I run (next one scheduled for spring 2020…)

For more information head to www.cornwallfoodfoundation.org/events

Just measure it

Running a business has to be among the most stressful things you can do: you don’t always get to make all the decision but in the end you’re responsible for all the mistakes and somehow you still need to sleep at night.

I take the view that stress is caused by lack of information. (And if you think about it even if you have all the information you need today, you can never have perfect information about what will happen in the future.)

So it follows from this that the way to deal with stress is to get better information; find something to measure and measure it!

How do you choose what to measure?

Obviously just recording everything will not help: the key thing is to measure stuff that helps you build good business information to back up good decision making.

So the skill is to identify the right information that gives you an accurate picture if what’s going on. This is going to be specific to your business individually, but it will be based on a thorough understanding of what constitutes “good” – which sales or customers you target, how much output is reasonable.

This may sound pretty obvious: I’m an accountant and I think that more numbers are the answer!

In truth most businesses have more financial data than they not what to do with; probably causing more stress rather than helping. But knowing that you financials aren’t good enough doesn’t help you work out what to do differently. You need more detail to give you better information and this can radically change your perception of what’s going on too.

Last year I worked with a new restaurant who felt they needed to increase their marketing efforts because they were not attracting enough customers.

But when we looked at the figures that were available from the tills and booking systems we could see that they were getting more customers than they had expected but actually the spend per head was too low because of mistakes in menu pricing and too generous special offers. Also they were turning away diners on Friday and Saturday nights but struggling to get bookings at other times.

So the answer wasn’t a simple “Do more marketing” it was more nuanced; increasing some prices and focusing special offers on the times when they wanted more business.

This not only improved their sales numbers, but made more profit as well.

In our world of cloud based applications it is now becoming much easier to get access to information, although you still need to be clear about what presents useful, actionable messages and what just adds to the confusion.

The key thing is to work out what the information you are collecting says about what you need to do to drive your business forward; what to change but also what should stay the same.

It’s worth spending some time thinking about this, and if you need help get in touch to ask about a free information review.